Remove Cross-sell Remove Price Remove Relationship building Remove SPIN cycle
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Over the course of your relationship with the account, surely key internal AND external members will move on. Who do you sell to? Who should you really be selling to?

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