Highspot

FEBRUARY 14, 2024

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Development of consistent messaging that resonates with the target audience. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Development of consistent messaging that resonates with the target audience. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. They are also often less motivated to sell than your own sales team would be.

Go To Market 97

Go To Market Process GTM Education 97