Remove CTR Remove Customer Relationship Management Remove Education Remove Niche
article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. Member Schools.

article thumbnail

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. School: If you are looking to target people who have a particular educational background, you can target your ads based on schools. 03% or higher.

article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you are looking to target people who have a particular educational background, you can target your ads based on schools. That said, because of its extensive targeting opportunities, LinkedIn ads can successfully target niche markets. Demographics. Choose a date for your campaign to start. Call-to-Action (CTA).

Campaign 101