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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. Member Schools.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. School: If you are looking to target people who have a particular educational background, you can target your ads based on schools. 03% or higher.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you are looking to target people who have a particular educational background, you can target your ads based on schools. For example, when promoting a book to college professors, leading the title with the words "College Professor's Guide to …” may generate a higher CTR than generic, un-targeted headlines and copy. Demographics.

Campaign 101
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 15) Clickthrough Rate (CTR). 27) Customer Relationship Management (CRM). 8) Bottom of the Funnel. Learn more here.).