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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, LinkedIn ads can successfully target niche markets, because of its extensive targeting opportunities.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. Next, decide whether you want your ad to be displayed on the LinkedIn Audience Network , which gives your campaign more reach and exposure among LinkedIn’s third-party platforms and sites. It might seem a little bit intimidating. Actually, yes.

Campaign 101