article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Look at the CTR of each one -- is one out-performing the other(s)? It might seem a little bit intimidating.

article thumbnail

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. Next, decide whether you want your ad to be displayed on the LinkedIn Audience Network , which gives your campaign more reach and exposure among LinkedIn’s third-party platforms and sites. It might seem a little bit intimidating. Actually, yes.

Campaign 101
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Content Management System. Customer Relationship Management. Customer Success. Challenger Sales Model is a sales framework that takes the disruptive approach to solution selling, where customers are pushed beyond their comfort zones to embrace new ideas for their business.

B2B 99
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. CRM: Customer Relationship Management. CTR: Clickthrough Rate. ASP: Application Service Provider.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). 27) Customer Relationship Management (CRM). LinkedIn is a business-oriented social networking site.