ConversionXL

JANUARY 22, 2015

A while ago I was working on a major CRO project for a large e-commerce client. This lead to eyes being diverted from blaming the testing program and instead a re-evaluation of the SEM program, while at the same time really granting the optimization program unlimited access to changing the user experience.

A/B testing 120

A/B testing CTR Objectives and Key Results E-commerce 120

ConversionXL

NOVEMBER 28, 2011

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. This was the image in question (screenshot of narscosmetics.com ): Want more CTR on your Facebook ads? High quality images.

Conversion 134

Conversion CTR E-commerce Retail 134

ConversionXL

AUGUST 17, 2016

But generally it’s no secret that optimizing the user experience for different devices is important as shoppers jump from device to device before making a purchase and more people are starting to convert on mobile and tablet devices. Test Different Product Image Variations To Increase CTR. Optimizing for All Devices. “50%

Campaign 74

Campaign Process A/B testing CTR 74