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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks. The SGE UX is still very much in flux. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously.

CTR 144
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Armed with my 25 years of being a human on this planet, a generous network of people who offered up their words for this piece, a byline in this “trade rag,” and only two weeks of time – here’s what I managed to put together. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions.