A tale of two snippets: What link attribution in SGE tells us about search
Search Engine Land
AUGUST 4, 2023
And, as far as I can tell, the visually distinct top featured snippet actually tends to increase CTR. At the core of our unease with significant changes to the SERP is a much bigger question than their impact on CTR: what makes a search engine like Google's "good"? Websites ranking in the top spot get 74.5%
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