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How to Create an Effective Sales and Marketing Plan

Highspot

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Click-Through Rate (CTR): Percentage of people who click on a specific link.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Click-Through Rate (CTR): Percentage of people who click on a specific link.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Content Management System. Customer Relationship Management. Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Champion/Challenger Test.

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