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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business.

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Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

Hubspot

Yes, thousands of contacts are a credit card swipe away, but your email marketing program -- a critical part of a well-rounded inbound marketing strategy -- can seriously suffer. Plus, we'll give you a list of squeaky-clean and effective ways to build your email marketing list without simply buying one.

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