17 Obscure Persuasion Techniques for Conversion Optimization
ConversionXL
JANUARY 5, 2016
At low incentive levels this increased motivation pays off. However, at some point increasing the incentive and thereby motivation even further, starts to backfire: we perform (a lot) worse. It does however apply to both economical and social incentives (‘social motivators’).” (via We do perform better. via Wheel of Persuasion).
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