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This stage is used to determine the viability of your product and confirm when it should go to market. Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Then we ship it to customers way before it’s ready.
Understanding the motivation for the founder(s) and investor(s) is very important. The company is past the MVP (minimumviableproduct) and is showing initial signs of success. So, dig in, and go find the next Lyft ( your driver has arrived ). It’s no longer just an idea.
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