Sat.Feb 24, 2024

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Challenges in B2B Sales: The Trouble with the Middle Game


Booking a first meeting can often be challenging. You either pass the audition or fail to create enough value to be considered as a potential supplier. If you pass your audition, after the second meeting is where things can get messy for many salespeople. This is the middle game, the meetings and conversations that occur after the first and second meetings, and before the end game.

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Dear SaaStr: What Is The Average Time it Takes a VC to Make an Investment Decision?


Dear SaaStr: What Is The Average Time it Takes a VC to Make an Investment Decision? For hot seed and even Series A investments? 20 minutes into the first face-to-face meeting. The average VC basically makes the initial decision to tentatively invest very quickly — pending due diligence, confirming her theories are correct, and making sure what they think is the case actually is.

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The Art of Recruiting Salespeople

Sales Pop!

As a podcast host, I recently had the pleasure of interviewing Gabe Lulu , a sales expert based in New York. We had an insightful conversation about the challenges of recruiting salespeople, the impact of technology on sales, and the importance of understanding individual motivations. Here’s a recap of our discussion. The Challenges of Recruiting Salespeople Recruiting salespeople is no easy task, especially for entry-level positions.

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In Sales Any Easier So Far in 2024? The Answer is “Meh”


So 2023 was a strange year, with many of the biggest, public Cloud and SaaS leaders on a tear, from Microsoft to Cloudflare to Palantir, but so many startups and especially those in traditional B2B struggling to grow. So what’s the overall vibe check? We did a survey with 2,000+ respondents : The learnings? For some, sales is easier these days, at least a bit.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.