Electricity Intrinsic Sports Up-sell 
Hubspot
AUGUST 16, 2017
Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. That first TV commercial might remind you of sports games you went to with your dad, for example. It includes a key benefit. It differentiates the brand. Source: brandchannel.
Hubspot
AUGUST 16, 2017
Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. That first TV commercial might remind you of sports games you went to with your dad, for example. It includes a key benefit. It differentiates the brand. Source: brandchannel.
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