Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? To do safe and boring marketing, post safe and boring stuff. They’ll always catch up.
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