Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I effectively showed up to an afterschool meeting because it was her. I’ve been in sales support for 25 of my 30 years in marketing.

Electrical Engineering 104

Electrical Engineering Healthcare Electricity Technology 104

Spiro Technologies

DECEMBER 30, 2022

After we finished the project, I remember having a meeting with their sales team and talking with them about how much they loved CRM and some guy threw something at me. It’s that these companies need that help, and they’re not getting that kind of help from any other sales-supporting software.

Manufacturing 52

Manufacturing CRM Start-ups Technology 52

Martech

DECEMBER 1, 2023

Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Boosting sales team productivity Focus on two things: people and processes. You don’t buy an electric screwdriver to drive nails, do you? 30% shorter sales cycle. Up to 40% higher revenue.

Process 97

Process Customers Appointment Pharmaceutical 97