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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 102
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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Embedding in-depth research when developing new products or capabilities helps utilities to better understand customers’ preferences and choices. Without this feedback, utilities risk putting time and effort into products and services that may not hold value for their customers. Qualitative research can solve for this.