Engineering Minimum Viable Product Objectives and Key Results UX 
Search Engine Land
JANUARY 5, 2023
At a high level, an SEO product manager (PM) helps teams optimize features and functionalities on a website so that it’s discoverable by search engines and humans alike. This role is uniquely positioned to empathize with and understand two important types of customers: Search engine bots (i.e., Googlebot) that crawl websites.
ConversionXL
FEBRUARY 3, 2022
But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? via Observer ]. Image source.
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