Remove Engineering Remove Referrals Remove Relationship building Remove Repeat business
article thumbnail

Why we care about audience development

Martech

Optimizing your content for search engines is vital to producing engagement. The most significant advantages of audience development are: Customer acquisition : Since expanding your customer base is a key factor determining the growth of your business, your marketing efforts should consider customer acquisition as one of the primary goals.

article thumbnail

30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. It’s truly one of the most effective sales models today.

article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. A good sales team makes or breaks a business.

Sales 141