Entertainment Market share Profit margin Up-sell 
Hubspot
JUNE 22, 2022
High-Low Pricing vs. Market Penetration. Market Penetration occurs when a business deliberately lowers its prices to undercut its competitors and boost its market share. 2K Entertainment releases a new iteration of the NBA 2K franchise every year. It can eat into profits. Image Source: Nike. NBA 2K Series.
Hubspot
OCTOBER 28, 2019
When DVD players first hit the market in the late 90s, they could cost you up to $1,000. Unlike cable, a DVD player allows you to choose your own entertainment for the evening, and DVDs have more features and offer a better quality viewing experience than VHS tapes (remember those?). DVD players are a good example of this.
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