17 Obscure Persuasion Techniques for Conversion Optimization
ConversionXL
JANUARY 5, 2016
The law dictates that performance increases with physiological or mental arousal, but only up to a point. Any incentive you offer can potentially change your visitors’ motivation from intrinsic to extrinsic, meaning their buying and use becomes dependent on the incentive. Yerkes and John Dillingham Dodson in 1908.
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