17 Obscure Persuasion Techniques for Conversion Optimization
ConversionXL
JANUARY 5, 2016
There are many other, lesser known persuasion techniques that you can use to increase your conversion rate. Any incentive you offer can potentially change your visitors’ motivation from intrinsic to extrinsic, meaning their buying and use becomes dependent on the incentive. Yerkes-Dodson Law. whenever possible. Hot-Hand Fallacy.
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