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How to turn the great buyer resignation into B2B career opportunities

Martech

In another example, the rise of account-based marketing (ABM) created a shift of sales support-focused field marketers to revenue generation-focused members of the GTM team. Revenue ops : It is very difficult to identify and engage buyers and target accounts if your view is only on sales, marketing, customer success or finance.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

What would you tell a woman just starting a career in sales? Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). What is your best piece of career advice for women in sales? Support other women in sales.

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