Martech

JUNE 28, 2022

In another example, the rise of account-based marketing (ABM) created a shift of sales support-focused field marketers to revenue generation-focused members of the GTM team. It’s become a well-compensated, highly respected and in-demand role.

B2B 106

B2B GTM Cross-sell High impact 106

Partners in Excellence

DECEMBER 27, 2022

Where our strategies were sales led, digitally supported, we now have to think of them as digitally led and sales supported. Some through meaningful discussions in social channels, some through high impact web/podcasts–though it’s hard to cut through the increasing noise in those channels.

Prospecting 77

Prospecting Referrals Contact High impact 77

Highspot

DECEMBER 8, 2020

Building a buyer enablement mindset starts with asking how you can put the needs of buyers first, throughout your entire sales process. Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

ConversionXL

OCTOBER 23, 2015

As a result, it’s very difficult for you to make objective, high impact UX improvements. Come up with high impact test ideas. Optimizing for retention is a high impact, on-going task. Ask high impact questions. You can never experience your site for the first time ever again.

UX 122

UX Objectives and Key Results Conversion High impact 122

SaaStr

OCTOBER 3, 2022

Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market. Sales Cycle. Post Sales. We must find the sweet spot.”.

GTM 88

GTM Strategize Government Inside sales 88

Sales Hacker

OCTOBER 7, 2021

What is your best piece of career advice for women in sales? Support other women in sales. What would you tell a woman just starting a career in sales? What is your best piece of career advice for women in sales? Review your to do list and outline the impact and effort level. Your personality is an asset!

Sales 130

Sales Start-ups Up-sell Cross-sell 130