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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Does a visually impressive portfolio translate to high-impact design ? What about specific skills to the job—doing X analysis, using Y tool, familiarity with Z marketplace? How many designers even understand the marginal gain of each design they’ve created? Can they talk to each group on their level?

Growth 70
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? If you’re not doing functionality testing, you’re not optimizing.

Growth 86
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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.

Price 40