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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

OCTOBER 29, 2019

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. The next camp, we price it artificially low.

Price 40
Price X-functional Cross-sell Growth 40
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Momoko Price: How to Listen to Customers Effectively. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality?

Growth 86
Growth X-functional A/B testing Objectives and Key Results 86
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