full-funnel-marketing-is-it-advertising-or-marketing-the-challenge-of-creating-awareness-in-a-noisy-world 
The Sales Hunter
AUGUST 2, 2016
Is it advertising that’s needed to create customers or is it marketing? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! Does it matter?
Hubspot
SEPTEMBER 17, 2018
Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Well, if you aren’t creating video, you’re likely falling behind. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated.
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