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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. Then you evaluate each segment for its attractiveness.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. So what’s a clever marketer to do? Invest in really good storytelling. 8) The REFRESH Project.