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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

It is critical to take advantage of the high volume of traffic that these social media networks get in order to spread the word about your small company online. Marketing is a bit of a gamble, so make it an informed gamble. Marketing is a bit of a gamble, so make it an informed gamble. Conclusion. Click To Tweet.

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot

You shouldn't start a business if you're gambling on more than yourself,” he said. Now, I’m working on designing a new roleplay therapy service with a local niche therapy clinic, and I couldn't be happier,” said Lee. “It's been a privilege to help others grow their business during the pandemic,” he shared. Hufford says no.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Then you evaluate each segment for its attractiveness.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to Balter, podcasters and podcast networks commonly use the same formula to determine how much an ad in their podcasts will cost. For example, Gimlet , a prominent podcast network that produces shows like Mastercard's "Fortune Favors the Bold" , offers two tiers of advertising: audio ads and branded podcasts.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof. Is There Still a Place for Advertising?

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Invest in really good storytelling. 8) The REFRESH Project. Steal This: Got a spokesperson for your brand?