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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. It is critical to take advantage of the high volume of traffic that these social media networks get in order to spread the word about your small company online. 2 Overlook local advertising. Conclusion.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. That's more valuable and efficient for my sales and search engine strategy than any ad campaign.".

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to Balter, podcasters and podcast networks commonly use the same formula to determine how much an ad in their podcasts will cost. For example, Gimlet , a prominent podcast network that produces shows like Mastercard's "Fortune Favors the Bold" , offers two tiers of advertising: audio ads and branded podcasts.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Then you evaluate each segment for its attractiveness.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice. Get a free Whopper.