Martech
NOVEMBER 6, 2023
It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?
Search Engine Land
APRIL 24, 2024
This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Customers trying to cancel services.
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Lead Fuze
AUGUST 17, 2021
Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. Not every campaign will succeed, but even the best services can’t rely on word-of-mouth alone. Marketing is a bit of a gamble, so make it an informed gamble. 2 Overlook local advertising.
Search Engine Land
MAY 19, 2023
You might find less relevant results and may spot some niche websites that aren’t household names. Getting ahead of trends Using tools like Google Trends, Pinterest Trends, TikTok Trends and Exploding Topics, look out for new areas of interest in your niche. There’s always a gamble here, though.
Hubspot
DECEMBER 22, 2020
The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.
Hubspot
MAY 23, 2018
Their campaign, which would later be known as “Go forth,” was being shot by a famous fashion photographer, and it would draw on inspirational imagery and language from well-known American authors such as Walt Whitman and Jack Kerouac. Levi’s needed a strategy to help it overcome a similar challenge.
Search Engine Land
AUGUST 22, 2023
Third-degree links are critical in driving quantity during a link building campaign. Plus, it’s super niche. they are ignored completely or risk penalization through manual action): These include: Outright spam sites Vices (Viagra, gambling, etc.) SUBSCRIBE See terms. So here’s how you think about these.
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