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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

You might find less relevant results and may spot some niche websites that aren’t household names. The best approach is to gather all the relevant information, including competition scores, and use this all to make strategic decisions. There’s always a gamble here, though. The competition level is just 33%.

Gambling 125
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.

Gambling 101
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.

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How to categorize customer data for actionable insights

Martech

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. Example: IBM used firmographic information to inform their strategic shift to cloud computing.

Customers 101
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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry. It's also strategically smart because listeners who are interested in this industry might identify with pain points that your service aims to solve.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice. Get a free Whopper.