Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Martech

FEBRUARY 9, 2024

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. Also, knowing when customers are most likely to purchase or renew is key to effective marketing campaigns.

Customers 111

Customers Territory Gambling Non-Profits 111

The Lost Book of Sales

JULY 12, 2021

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52