Search Engine Land
AUGUST 24, 2023
Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. How it works. Get the daily newsletter search marketers rely on.
Martech
AUGUST 28, 2023
Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.
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Martech
NOVEMBER 6, 2023
It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?
Sales Pop!
NOVEMBER 8, 2022
Aerie figured that out with its body positivity campaign. And so did Procter and Gamble with its efforts to explore the experience of Black mothers in its “The Talk” ads. Conflict comes with the diversity territory. They’ll eventually complete the sale if they feel the company is genuine and can provide value. Conclusion.
Martech
FEBRUARY 3, 2023
This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.
Hubspot
JULY 16, 2013
However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends , Coors never actually ran an ad campaign featuring any of these slogans. The Story: When expanding into Mexico, the Dairy Association''s hugely successful "Got Milk" campaign was not so well received. 2) Dairy Association. 6) Clairol.
Hubspot
JANUARY 23, 2017
Research involving companies like Procter & Gamble , General Mills and Timberland has shown that many of their stakeholders did not know about their CSR initiatives or did not find them personally relevant. You don’t have to toot your own horn, but marketing your CSR efforts is almost as important as having one in the first place.
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