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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. How it works. Get the daily newsletter search marketers rely on.

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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

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The Essential Link Between Diversity and Sales

Sales Pop!

Aerie figured that out with its body positivity campaign. And so did Procter and Gamble with its efforts to explore the experience of Black mothers in its “The Talk” ads. Conversely, diverse teams have members that think and behave differently. Conflict comes with the diversity territory. Conclusion.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

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10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

The three major KPIs to look into are volume, conversion and time. Sales region / territory. Which have higher conversion rates?” This can be broken down by industry, job title or parameters of a certain marketing campaign or promotion. analyzes sales conversations over the phone to improve conversion rates.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At