Search Engine Land

APRIL 24, 2024

This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Customers trying to cancel services.

Legal 104

Legal Contract Gambling Lead generation 104

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. Transactional: Demo, free trial, buy, pricing.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

MAY 23, 2018

During that time, Levi’s had maintained its traditional price point of around $39, and as a result, its jeans had acquired a low-end reputation and were considered less chic and no longer fashionable. But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product.

Gambling 78

Gambling Price Niche Clients 78

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. Pragmatists are reasonably price-sensitive. What's happening? As the kids like to say: What’s up with that?

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Martech

FEBRUARY 9, 2024

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. It’s also useful for risk assessment (such as the creditworthiness of potential clients), competitive analysis and pricing strategies.

Customers 101

Customers Territory Gambling Non-Profits 101

Hubspot

NOVEMBER 6, 2019

Understand standard podcast ad pricing. If you're new to the podcast advertising world, you might not know how ads are usually prices. You might be worried that all podcast ads might have vastly different prices -- or that podcasters will charge a lot for a poor ad slot. This will help you determine the ROI of your campaigns.

Networking 76

Networking Promote E-commerce Launch 76

Hubspot

JANUARY 10, 2013

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice. Get a free Whopper.

Campaign 78

Campaign Entertainment Gambling Launch 78