Search Engine Land

APRIL 24, 2024

PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Let’s say someone is currently with Netflix and they want to switch because of pricing, or they are not satisfied with the series collection anymore. People who are interested in your services or products.

Legal 105

Legal Contract Gambling Lead generation 105

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. Transactional: Demo, free trial, buy, pricing.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

MAY 23, 2018

During that time, Levi’s had maintained its traditional price point of around $39, and as a result, its jeans had acquired a low-end reputation and were considered less chic and no longer fashionable. But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product.

Gambling 78

Gambling Price Niche Clients 78

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. Pragmatists are reasonably price-sensitive. What's happening? As the kids like to say: What’s up with that?

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Martech

FEBRUARY 9, 2024

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. It’s also useful for risk assessment (such as the creditworthiness of potential clients), competitive analysis and pricing strategies.

Customers 102

Customers Territory Gambling Non-Profits 102

Hubspot

NOVEMBER 6, 2019

Understand standard podcast ad pricing. If you're new to the podcast advertising world, you might not know how ads are usually prices. You might be worried that all podcast ads might have vastly different prices -- or that podcasters will charge a lot for a poor ad slot. Look for podcasts that relate to your brand or industry.

Networking 76

Networking Promote E-commerce Launch 76

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. Invest in really good storytelling. 8) The REFRESH Project. Steal This: Got a spokesperson for your brand? surpass the UK as the brand’s biggest-selling single market in the world.

Campaign 78

Campaign Entertainment Gambling Launch 78