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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. You might find less relevant results and may spot some niche websites that aren’t household names. There’s always a gamble here, though. SUBSCRIBE See terms.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry. While you might get great visibility, this could be a huge gamble. This will help you determine the ROI of your campaigns. Look for podcasts that relate to your brand or industry.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Launching the invasion. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Define the battle.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice. 8) The REFRESH Project.