Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

Gambling 98

Gambling Launch Networking Promote 98

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way.

Gambling 114

Gambling B2B Launch Drivers/motivators 114

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google Launches US Election Hub Website. Buying links? Also on this day.

E-commerce 116

E-commerce Gambling Engineering Campaign 116

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

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Campaign Gambling Cross-sell Follow-up 78

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. Brand: Procter & Gamble. 1) Vodafone Fakka. 2) Small Business Saturday. .

Campaign 76

Campaign Gambling Hospitality Launch 76

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Before you launch your ad campaign, you'll have to figure out a few things. The first question is, what's the goal of your campaign? Set up your campaign.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

Campaign 74

Campaign Gambling Construction Entertainment 74

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

Search Engine Land

MAY 19, 2023

OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. There’s always a gamble here, though. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. Is keyword difficulty good or bad?

Gambling 129

Gambling Niche CTR Strategize 129

Hubspot

DECEMBER 8, 2020

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Image Source.

Gambling 101

Gambling Entertainment Price Campaign 101

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

JULY 21, 2011

Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. As far as the name itself is concerned you have options, but the most cohesive option is choosing someone who implemented the campaign personally. Connect with HubSpot :

Gambling 56

Gambling Campaign Prospecting Launch 56

Hubspot

JULY 16, 2013

However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends , Coors never actually ran an ad campaign featuring any of these slogans. The Story: When expanding into Mexico, the Dairy Association''s hugely successful "Got Milk" campaign was not so well received. 2) Dairy Association. True or False?

Gambling 68

Gambling Territory Campaign Promote 68

Hubspot

SEPTEMBER 12, 2019

The ad was part of Netflix's larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She's Gotta Have It. The Talk" (Proctor & Gamble) - Winner. This commercial campaign started with a long Superbowl ad and follow-up commercials during each break of the game.

Sports 75

Sports Drivers/motivators Gambling Promote 75

Hubspot

FEBRUARY 10, 2014

Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign. For instance, a temptation to hijack the success of Old Spice yielded this painful shower scene , while this doctor''s attempt landed him in hot water with the legal team at Procter & Gamble.

Sports 78

Sports Gambling Retail Legal 78

ConversionXL

SEPTEMBER 6, 2013

Problem is, by the time the coffee shop opens it’s doors, or the e-tailor launches, they’ve invested a significant amount of resources, and have to figure out how to recoup their expenses, let alone profit. “Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

Territory 88

Territory Click Through Rate Campaign Gambling 88

Spiro Technologies

JANUARY 26, 2023

One of the things we found out right out of the gates once we launched our site, we called our digital print full color because that’s full color. And utilize the CRM tools to be able to give ourselves those reminders to be able to give ourselves those drip campaigns to provide that customer further information along that line.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 93

Gambling Launch Engineering Campaign 93

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Search Engine Land

SEPTEMBER 26, 2023

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At

E-commerce 131

E-commerce Engineering Gaming Gambling 131

Hubspot

SEPTEMBER 5, 2018

1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2005 : YouTube and Facebook (for college students only) launch. million viewers.

Promote 53

Promote Campaign Launch Gambling 53

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

NOVEMBER 6, 2019

While you might get great visibility, this could be a huge gamble. While these podcasts might've already been promoted during their first launch, podcasters are often encouraged to re-promote evergreen back catalog content. This will help you determine the ROI of your campaigns. Want to learn more about general podcasting?

Networking 77

Networking Promote E-commerce Launch 77

Hubspot

JANUARY 10, 2013

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice.

Campaign 78

Campaign Entertainment Gambling Launch 78

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52