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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub.

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. How it works. What has Meta said?

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Airbnb dominates in search sentiment report

Search Engine Land

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. Top 10 advertisers by search activity.

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5 Super Bowl LVIII takeaways for marketers

Martech

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7

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8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?