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Top 10 insights for SEO and PPC success in China

Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Create win-back campaigns for churned customers. You are gambling if you use other’s best practices. instant delivery.