Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

DECEMBER 8, 2020

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Image Source.

Gambling 101

Gambling Entertainment Price Campaign 101

Search Engine Land

MAY 19, 2023

OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. There’s always a gamble here, though. For example, if something looks too difficult, but it’s a key part of your product range or service provision, go for it anyway.

Gambling 128

Gambling Niche CTR Strategize 128

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

JULY 21, 2011

Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. As far as the name itself is concerned you have options, but the most cohesive option is choosing someone who implemented the campaign personally. Connect with HubSpot :

Gambling 56

Gambling Campaign Prospecting Launch 56

ConversionXL

SEPTEMBER 6, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Most startups fail. They exist to learn how to build a. sustainable business.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Hubspot

SEPTEMBER 12, 2019

In this Netflix ad, the streaming service celebrates the talented and diverse range of black actors, writers, and showrunners creating award-winning content on the platform. The ad was part of Netflix's larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She's Gotta Have It.

Sports 75

Sports Drivers/motivators Gambling Promote 75

Salesforce

MAY 13, 2024

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52

Legal Government Launch Finance 52

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

Territory 88

Territory Click Through Rate Campaign Gambling 88

Spiro Technologies

JANUARY 26, 2023

All those things that we can add to the customer, the finishing services, the add-ons, the rolling banding on a t-shirt. One of the things we found out right out of the gates once we launched our site, we called our digital print full color because that’s full color. So the relationship side of it is critical, we think.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 93

Gambling Launch Engineering Campaign 93

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Search Engine Land

SEPTEMBER 26, 2023

There were places where you could buy links, and services promising to boost your rankings actually worked! The same folks offering these services were now offering to disavow them! But this sudden gift was a Trojan horse as all these links were from sketchy gambling and adult sites, a disaster waiting to happen. And the irony?

E-commerce 129

E-commerce Engineering Gaming Gambling 129

Hubspot

SEPTEMBER 5, 2018

Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. 1994 : The first email spam campaign launches.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

NOVEMBER 6, 2019

Because many of them have jobs or are in higher education, these listeners might be interested in learning about a wide range of products or services that make daily life or work easier for them. It's also strategically smart because listeners who are interested in this industry might identify with pain points that your service aims to solve.

Networking 77

Networking Promote E-commerce Launch 77

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. Being sales vs. market driven when crossing the chasm.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52