Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Why we care. Admin update. Get MarTech!

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Launch Campaign Service Process 109

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 77

Campaign B2B Objectives and Key Results Represent 77

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. You offer the potential customer your least expensive and least valuable product or service.

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Campaign Appointment Cross-sell Pitch 209

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

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Launch Service Consult Technology 96

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

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Campaign Assembly Line Launch Government 102

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. If left unchecked, these scams may limit your campaign’s reach, resulting in fewer leads and a lower return on ROI.

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Service Process Legal Launch 109

Search Engine Land

FEBRUARY 15, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. What is the Apple service charge? It’s important to note that this service charge goes to Apple, not Meta. If these funds are added within the iOS app, an Apple service charge applies. Why we care.

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Service Promote Launch Campaign 118

Search Engine Land

APRIL 11, 2024

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Financial Services. Professional Services. Vertical Sensitivity.

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Gambling Launch Entertainment Sports 104

Search Engine Land

FEBRUARY 22, 2024

The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency. The ability to apply changes made to the original campaign to the experiment campaign, while the experiment is running.

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Launch Campaign Clients Service 116

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Positioning. Target audience.

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Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Campaign 119

Campaign B2B Construction B2C 119

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 80

Campaign Assembly Line Launch Government 80

Martech

MAY 27, 2022

Shoppable display ads will be generally available to brands through the self-service Ads Manager portal this summer. Big CPG brands can’t simply depend on big awareness campaigns and hope that trickles down to success on grocery store shelves. The post Instacart launches shoppable ads appeared first on MarTech.

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Launch E-commerce Retail Campaign 124

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The post Amazon may launch ads on Prime Video appeared first on Search Engine Land. having made $9.5

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Launch E-commerce Sports Retail 95

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. LiveIntent Identity Enrichment app has the services to ensure their first-party data is complete, verified, and addressable.”.

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Launch CRM Retail B2B 106

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Campaign 95

Campaign Gambling Territory Promote 95

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 106

Promote Campaign B2C Retail 106

Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Eligible sellers can launch and manage ad campaigns through this. The post Walmart Connect goes international and adds self-service appeared first on MarTech.

Service 98

Service Retail Launch Campaign 98

Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Meeting customers where they are is top priority for marketing campaigns, as well as for customer service. The post Attentive launches Concierge SMS product appeared first on MarTech. What it does. Processing.Please wait.

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Launch E-commerce Product Campaign 97

Martech

JUNE 8, 2022

Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions. Intelligence Connector for Commerce Cloud, allowing marketers to connect campaign and order data.

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Launch Commission Retail Campaign 107

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. MNTN is a self-service platform, designed to reduce the complexity associated with running and measuring TV campaigns. MNTN’s vision of making it as easy to run and measure CTV campaigns as simple as search or social is timely.

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Launch Campaign Networking Service 105

Heinz Marketing

JULY 22, 2021

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

Campaign 136

Campaign Construction Pipeline Start-ups 136

Search Engine Land

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Why we care. Admin update.

Launch 101

Launch Campaign Service Process 101

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The latest offering adds a marketing engine to Twilio’s existing Twilio Frontline for sales and Twilio Flex for customer service. billion last October. Learn more here.

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Launch Campaign Engineering Growth 104

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Brands will be able to mix and match the different in-store ad offerings and run campaigns across different formats at the same time. Why we care. Get the daily newsletter search marketers rely on.

Launch 92

Launch Territory Retail Campaign 92

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.

Campaign 97

Campaign Retail Follow-up Represent 97

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 119

Campaign Gaming Education Technology 119

Search Engine Land

OCTOBER 7, 2022

million financial services bad ads globally. The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022. Dig deeper.

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Service Launch Promote Campaign 90

Martech

JULY 14, 2022

The partnership announcement between Microsoft and Netflix is exciting news for advertisers,” said Matt Sotebeer, Chief Strategy Officer at adtech campaign performance platform Digital Remedy. Today, ad-supported streaming will allow consumers to subscribe to more services than if they paid top dollar for ad-free services.

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Launch Price Consult Gaming 110

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Martech

FEBRUARY 10, 2022

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be named. They launched TimePieces, which is a collectible and has utility. Read more: 4 key strategies for NFT brand launches. Time is a great example.

Service 98

Service Launch Gaming Technology 98

Martech

OCTOBER 22, 2021

The announcement comes with some data on SORT’s effectiveness, audited by Neutronian, and independent data quality certification service. Inaccurate targeting wastes campaign spend and fails to generate results. The post Perion launches cookieless identity solution appeared first on MarTech. Why we care. Learn more here.

Launch 101

Launch Entertainment Networking Technology 101

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

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Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?

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Campaign CTR Click Through Rate Construction 96

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Dashboards are customizable and can represent cross-channel campaign data according to user needs.

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Campaign Represent Clients Launch 96

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner.

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Retail Launch Campaign Contact 106

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner. Why we care.

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Retail Launch Campaign Contact 101