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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Dig deeper: Email marketing strategy : A marketer’s guide Wrapping up Launching an email outreach campaign goes beyond the pursuit of immediate sales.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. You might find less relevant results and may spot some niche websites that aren’t household names. There’s always a gamble here, though. SUBSCRIBE See terms.

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot

Yet more products were launched in 2020 than the two years prior: 7% more than in 2019 and 18% more than in 2018. I spoke with a handful of entrepreneurs about their personal experiences with launching businesses in 2020. You shouldn't start a business if you're gambling on more than yourself,” he said. TL;DR: Yes.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Cast your net wide. AI was the biggest threat.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry. While you might get great visibility, this could be a huge gamble. Here's a post that Balter wrote about what he learned from launching three HubSpot podcasts.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Launching the invasion. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Define the battle.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). It was a simple idea, but at the time of its launch in 2006, a groundbreaking one.