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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Being sales vs. market driven when crossing the chasm. Launching the invasion. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. They sometimes even seek them out even before a formal marketing program has been launched.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). It was a simple idea, but at the time of its launch in 2006, a groundbreaking one.