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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Even if software firms are spending millions of dollars on promoting their newest versions, put your money where it matters and maintain your hardware up-to-date. Create a unique selling proposition (USP) that you can use as a guideline when you begin promoting your product or service. 5 Not focusing on the details. Conclusion.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to Balter, podcasters and podcast networks commonly use the same formula to determine how much an ad in their podcasts will cost. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof. Is There Still a Place for Advertising?

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Invest in, cultivate, and nurture deep, direct relationships with your fans/loyal customers/promoters.