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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Even if software firms are spending millions of dollars on promoting their newest versions, put your money where it matters and maintain your hardware up-to-date. Create a unique selling proposition (USP) that you can use as a guideline when you begin promoting your product or service. 5 Not focusing on the details. Conclusion.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. It teaches readers about the level of organic growth and traffic inbound marketing promotes.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters. Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof.

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What to Do When Your Content Falls Flat: 6 Ways to Recover

Hubspot

But at the end of the day, it’s still a gamble whether or not a new post will generate engagement -- and there are countless factors that determine its success. In a 2015 study, 67% of marketing professionals stated that they engage with influencers, for example, specifically for content promotion. Source: Facebook.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas -- none of which ever mentioned the TV show. Invest in really good storytelling. 8) The REFRESH Project. 3) Let's Motor.