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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. Marketing is a bit of a gamble, so make it an informed gamble. Conclusion.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. It teaches readers about the level of organic growth and traffic inbound marketing promotes.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters. Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.