Remove Gambling Remove Growth Remove Niche Remove Promote
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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Even if software firms are spending millions of dollars on promoting their newest versions, put your money where it matters and maintain your hardware up-to-date. Create a unique selling proposition (USP) that you can use as a guideline when you begin promoting your product or service. 5 Not focusing on the details. Conclusion.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth. Marketing Blogs.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters. Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Although it's been revised twice, some parts of the book can feel slightly dated, the latest revision having come out in 2014.